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King.com Advances Social Games Advertising to the Next Level with Innovative...
SAN FRANCISCO & LONDON (November 15, 2012) – King.com, a leading casual social games company, today announced that its advertising revenue from its social games has increased tenfold in 2012 and...
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The Key Ingredient to Successful Engagement Campaigns
Quick Bite: Engagement marketing campaigns are by their very nature consumer-initiated, but too often this sort of campaign lacks results. In years past, dozens of vendors and platforms addressed the...
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Mobile Gaming: App Traffic and Trends
Last month, I had the opportunity to attend the Mobile Gaming Summit conference along with my colleague Mark DeBenedetto. At the conference, we were able to gain significant insight into what makes a...
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Infographic: Seven Surprising Facts About Holiday Shoppers
Rocket Fuel, a leading provider of artificial intelligence advertising solutions, has issued an infographic that illustrates seven consumer behaviors retailers should know about in the run-up to the...
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You’re In The Game: Activision, MEC and Millennial Media Partner to Launch...
LONDON (December 05, 2012) — Activision, MEC Global and Millennial Media (NYSE:MM), today announced a new mobile advertising campaign around the launch of “Call of Duty: Black Ops 2,” the latest...
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PaeDae Unveils Prize Network to Engage and Monetize Mobile
SANTA MONICA, CALIF. (December 6, 2012) – PaeDae today unveils the first ever white-label software prize network for online and mobile game developers. Called “withPrizes,” PaeDae empowers developers...
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Industry Leaders Offer Predictions for 2013 (Part 3)
1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s...
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Game Over: Zynga Shutters 11 Titles, Including Petville
Via Reuters: Social games publisher Zynga Inc confirmed on Monday that it has carried out 11 of the planned shutdowns of 13 game titles, with “Petville” being the latest game on which it pulled the...
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King.com’s Candy Crush Saga Crowned Facebook’s Top Game
SAN FRANCISCO AND LONDON (January 17, 2013) – King.com, the leading casual social games company, is delighted to announce that the launch of its most popular games on mobile has accelerated its...
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2013 Social Gaming Trends and What They Mean for Marketers
Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption of mobile games, it’s spreading like wildfire....
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New Platforms Designed to Help Social Game Developers Manage Rapid Growth
Here are some mind-blowing statistics: Approximately half of all Internet users – about 510 million people worldwide – play social games. About 81 million play at least once a day. Top developers such...
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Climate-Change Campaign Employs Social Game Mechanics, a News-Driven Digital...
BOSTON — Ad/marketing firm Arnold Worldwide in collaboration with Al Gore’s Climate Reality Project are introducing “Reality Drop” (www.realitydrop.org), an innovative activism initiative to spread...
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Game of Phones: Ruling Brand Engagement in Social and Mobile Games
ADOTAS — In a programmatic world plagued with banner blindness, annoyance, click fraud and viewability issues, in-game advertising is emerging to be the exception to legacy digital ad formats. Not...
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Facebook’s 10th Anniversary: Will the Next Decade Surpass the First?
ADOTAS — With Facebook turning 10 today, founder and CEO Mark Zuckerberg offered his reflections on The Social Network’s humble beginnings and somewhat surprising evolution in a post on the site today....
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